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This article discusses the directions of digitalization of the transport industry, both in the Russian Federation and in foreign countries. The characteristic of the directions of digitalization of the transport industry as elements of the technological revolution (industry 4.0) is presented. The review of approaches and various digital platforms used for digitalization of the transport industry to identify and analyze the main vectors of development in the field of digitalization of the transport industry. Comparative data on the costs of the digital economy and R&D in Europe, the USA and Russia are presented. The large-scale penetration of digital technologies is shown, both at the managerial level and at the technological level, which in turn allows enterprises to make timely operational decisions during operational activities in order to increase the asset utilization rate, and also allows for the integration of all business processes of the enterprise through the use of IT technologies in the process approach of determining the relationship of business processes, four main directions of digitalization processes in the transport industry are identified The main directions of digitalization processes in the transport industry are highlighted. Examples of the introduction of digital technologies in road and rail transport in Russia and the world are given. The work of local digital information platforms in a single digital platform of the transport complex is reviewed. The advantages of using digital information platforms are shown. A model of a unified digital transport business-logistics ecosystem is proposed.

The article deals with the issues of improving the model of interaction with customers through the introduction of digitalization projects in the sphere of freight rail transport, describes the changes in the main functions of the company's divisions and technological aspects. The technological and economic effects of the development and implementation of freight transport digitalization projects on the example of improving the digital platform of interaction with customers are determined. The model of CRM-system implementation of transport services digitalization is worked out, investments on its development and implementation are defined. The main categories of risks with the greatest direct impact on the effectiveness of the new model implementation of interaction with customers are considered. The digital platform of interaction with the client allows to carry out the order of freight transportation service by rail without any additional financial and technological expenses connected with obtaining the qualified electronic signature, to simplify the organization of contractual work to obtain services and payments for them.